This is an Ask a Geek Feminist question for our readers:
We keep hearing the old chestnut “sex sells”, and we hear it most especially when we complain about how some item of geek culture is sexist – video game bosoms or ridiculous outfits on superheroines, for example – as if that was some kind of excuse for objectification.
Does sex sell? Does sexism sell? Where’s the evidence for this? I’ve got moderately good Google-fu but haven’t been easily able to turn up much in the way of useful information or anything more rigorous than blog rants and newspaper opinion pieces. Can anyone answer this one, or point me to some useful resources? Where is the real, empirical evidence for this? Are advertisers and content providers (comic artists, game producers etc.) operating on an outdated or scientifically unjustified model?
I’ve read quite a lot of your basic feminist literature. I’d like some science, or at least some vaguely scientific numbers. Can anyone help?
What do you think?