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Model View Culture: where tech intersects with social and cultural lenses

If you’ve been following our linkspams recently, you’ve probably noticed the density of links to Model View Culture, an independent media platform covering technology, culture and diversity. MVC has brought us Frances Hocutt’s story of unwillingly leaning out of her science career. Suey Park’s defense of Twitter Feminism and Kate Losse’s exploration of sexualisation and gendered labour as a pervasive force in tech. They’ve also published no less than four Geek Feminism contributors: Ashe Dryden, Leigh Honeywell, Liz Henry and Tim Chevalier, with more to come! If you’re a linkspam lover, you might be following their Blameful Post Mortem (“Everything that’s wrong with the tech industry this week, and who’s to blame”), including the weekly Hacker News fail feature.

I’m excited to see MVC emerge as part of the geek activist landscape, it’s part of the huge changes since 2009, when here at geekfeminism.org we talked about being the site at the time that was willing to use the f-word (“feminist”, although “fuck” complies with our comments policy also) in geekdom. Now we’re part of a crowd.  And MVC is publishing amazing writing.

The founders of MVC are: Amelia Greenhall, product leader, data scientist and user experience designer/developer with extensive experience in feminist community organization and literary publishing; and Shanley Kane, cultural critic, organizer, writer and feminist with over five years of experience working in the technology industry across academic, startup and open source communities. I interviewed Amelia and Shanley about MVC, its publisher Feminist Tech Collective, and their place in geek diversity activism.

What is Model View Culture?

Amelia and Shanley: We are a media company focused on tech, culture and diversity. We publish online issues with original articles, critique, analysis, news, commentary and sometimes political cartoons. They come out every three weeks. In addition, we publish a Quarterly print edition, locally-printed books with new Model View Culture content that gets sent to subscribers four times a year. We’re also working on building a community events program — our next event is in San Francisco for the launch of our first Quarterly. We also want to develop a podcast where we interview technologists, and talk about current events, news and trends. We’ve been pretty busy since we launched two months ago, but that is coming soon.

How do you see MVC as complementing and adding to existing diversity-in-tech projects and activism?

We are just one of many such programs — we identify very strongly particularly with the Bay Area community of technologists focusing on issues around diversity and social justice. We are also increasingly making connections with complementary tech communities and projects around the world, which is very exciting.

Existing organizations and projects like Geek Feminism, Double Union and other feminist hackerspaces, DiversiTech, Lesbians Who Tech, Trans*H4CK, LOL Oakland Maker Space and many independent activists are doing critical work right now across many different axes. We think that a diversity of tactics and focus areas is essential — we need people working within corporate structures and outside of them; on specific communities and across broader groups; in online and in-person spaces. We strive to highlight much of this organization from a media perspective, and provide a platform for the type of thought, analysis and critique that is inherent in it.

What is unique about Model View Culture in terms of its approach?

Our specific focus on producing high quality, critical writing and analysis that comes directly from technologists, activists, artists and writers in the field is fairly unique in the space. From an editorial perspective, we concentrate largely on where tech intersects with various social and cultural lenses — i.e., how feminism relates to quantified self; how social media reflects power dynamics; the politics of digital spaces; the implications of access around hardware hacking; the role of culture in management, etc. Especially compared to mainstream media, we strive to be unique in providing tech coverage that is critical, that is socially and politically conscious, and that is invested in the health and progress of the community.

Does Feminist Technology Collective have any plans or ambitions beyond MVC that you can tell us about?

Right now, Model View Culture is our number one focus. However, we founded Feminist Technology Collective with the goal of building and funding community infrastructure for underserved communities in tech – both creators and consumers. We think there is a huge market – multiple markets – that aren’t being addressed by the mainstream technology industry. That’s a giant opportunity — social, technological and financial — for new kinds of businesses, including ours. So, we hope in the future to grow larger and create other products in those spaces.

What communities and perspectives are underrepresented in MVC at the moment and what plans do you have to include them?

Right now, Model View Culture is fairly focused on the United States tech industry, and it is also fairly Silicon Valley-centric. We are a very small company, so working in a certain context makes sense – we live and work in the Bay Area, but have had writers from many areas of the US as well as a few pieces by authors in Canada, France, and the UK. In the future, perhaps once we get to the point where we can add additional staff, we would love to have more coverage of events, trends, and critique from other areas of the world. As for other perspectives and communities, we always love to hear from our readers about what they would like to see more of and about!

What’s MVC’s biggest success to date?

Our third online issue was focused on the theme “Lean Out,” in response to the pervasive brand and ideology of “Lean In” within the tech industry. We had articles on choosing to quit STEM and how to support people who do leave, on the impact of Lean In on our relationships, on feminist quantified self, and other topics. It was our most successful issue to date – we think that the theme itself really resonated with a lot of people in a time of growing skepticism around the messages that dominant tech culture is telling us about workplace advancement and the progress of underrepresented and marginalized groups in the industry. For example, with over 56% of women in the field leaving the industry due to discrimination and other endemic issues, there’s a lot of questions about why we should be “leaning in” to corporations. We are also proud of the work that just came out in our Mythology issue — our authors really did an exceptional job critiquing myths, tropes and stereotypes within the industry. We learned a great deal from them and it seems the community is learning a lot from them as well!

How do you run Model View Culture from an editorial perspective?

Every few weeks, we announce a new issue theme. Often, we will proactively solicit work based on the theme from people we know are doing amazing things in tech; and we also accept submissions — anyone can email us an idea or pitch. If it’s a fit for us and we have space, it’s a great way to meet, work with and showcase the work of people we haven’t necessarily ever met before. This is important because tech is a huge community and there is no way to know everything that’s going on or that’s relevant. Most of our authors are not professional writers, which is also something unique about our publication. We love how it ends up being much more authentic and approachable than so much writing about tech, and we work closely with authors to help bring their work to fruition. It’s also a core value of our company that we pay our contributors. If people are interested, they are welcome to submit ideas to us.

Model View Culture’s latest online issue is Mythology. If you want to support Model View Culture and its writers and staff, subscription sales for 2014 are now open.