How can I tell if my outreach to women is effective?

This is an Ask a Geek Feminist question answered by guest poster Erin Hardee, who works in university STEM outreach and blogs at Let’s Talk About Science.

How do you know that volunteer work you’re doing to encourage women to enter technology is effective? I get asked fairly often to volunteer from programs such as technology summer camps, mentoring, promotional websites and science fairs, and I’ve often wondered whether they are worthwhile.

While I like to think that every little bit helps, the fact is that programs targeted towards youth often have unintended consequences. Take the example of “girls in technology summer camp”. Maybe girls that attend technology summer camp would rather spend their vacation doing other things, and walk away annoyed and less inclined towards careers in technology than they were before. Maybe the girls that choose to attend are all girls that were planning to enter [science, technology, engineering and mathematics (STEM)] careers in the first place, and it has no effect. Even worse, maybe summer camps cause girls to make poorly-informed decisions to go into technical careers. Maybe they present an incomplete view which causes attendees to pursue STEM degrees, only to drop out when they realize what the degree is really about. Maybe they don’t realistically present the aptitudes required, and encourage attendees who are unlikely to succeed to pursue certain careers.

While the outcomes above might not be likely, they are possible, and as I do more of this type of work, I’d like to better understand its impact. As a minimum, I’d like to make sure that my work isn’t actually discouraging girls from entering the field, and at best I’d like to figure out what type of activity, per hour spent, has the most impact.

Does anyone know of any research on this subject, or have any thoughts in general?

Firstly, kudos for getting involved in outreach work – it’s great that you’re so committed to helping encourage the next generation of women into exciting and rewarding STEM careers!

Secondly, this is an interesting question. One of my favourite things about science in general and scientists in particular is the desire for evidence to support their stances. It’s perfectly reasonable to inquire about effective outreach and indeed, any outreach programme worth its salt should be asking the questions ‘is this effective?’ and ‘how do we make it more so?’. Unfortunately, those questions then lead to the meta-questions of ‘how do we define effectiveness?’ and ‘how do we measure it?’, which are far more woolly and hard to pin down.

From your question it seems like you have several different criteria for what could make a programme effective, and none of these are invalid. It could be that it provides an accurate, well-rounded view of what a particular degree is like in order to appeal to the ‘right kind’ of person, or it encourages everybody regardless of pre-existing interest to consider STEM subjects. These of course are two different aims, and it’s important to consider which we want our outreach to achieve when we’re planning and executing it. Is one necessarily better than the other?

Add to the mix the fact that there are so many types of outreach you could be doing and that they all link to different intended outcomes and it becomes very hard to measure them all to one standard. An outreach programme for a particular engineering school within a university may consider ‘success’ to be an increase in women applying for their school, whereas a wider-reaching, more generalised outreach programme may measure success in the number of woman who tick ‘I am more interested in science than I was before’ after attending an activity. The outcomes are also rather self-selecting; a summer camp may look more successful at recruiting young people into STEM subjects, but usually because the people who choose to attend them are already interested in those subjects to begin with. So unfortunately the question about which activity has the most impact per hour spent is nearly impossible to answer, at least when considering the wide range of possible outreach activities and the huge range of audiences and goals.

It is possible to reflect a little on why women choose to study STEM subjects and reverse-engineer the sort of outreach which would provide those influences. In this article a variety of factors are highlighted that show things like spending time outdoors and doing math problems and logic games were more positively influential for girls than boys. These are things that could possibly be worked into an outreach programme to make STEM subjects even more enticing to women. An even bigger influence seems to be classes and teachers – something I will touch upon a little later.

The good news is that even without rigorous data it’s possible to make sure your work is not in vain; instead of worrying about trying to find the most effective outreach activity, I’d recommend instead maximising effectiveness with the outreach you’re already doing by following these steps:

Remember what drew you to STEM in the first place and share your passion and enthusiasm.

The best spokespeople for STEM subjects will always be the people who are passionate about what they do and are able to share that with the people around them. Make sure you communicate that passion well, also — work on your presentation and communication skills so you can get your message across clearly and enjoyably for your audience.

Work with a programme whose methods and aims you agree with/enjoy.

There are lots of different outreach approaches out there run by a variety of groups and people*. Find the one you enjoy most; as above, you’re going to be most effective when you’re having fun. It’s better to have a positive impact on a smaller group (for example) than to force yourself to work with large crowds and to be miserable the whole time.

Evaluate your programme and look for ways to improve it.

Good outreach programmes should always have a clearly-defined evaluation programme to monitor effectiveness and give means for improvement. If the programme you’re working with doesn’t have this, work with them to create one!

Talk to the people you’re working with and ask their opinions.

The best way of figuring out how effective you’re being is to ask the people you’re communicating with, right then and there. Talk to them about what they find interesting about science (or maths, or engineering, or technology) and how you can help them explore that. Ask them what they feel the barriers are, what sort of support would help them, and what sort of things they’d like to see or do in the future. Feedback like that can be immediate and very helpful, especially when paired with effective formal evaluation.

Outreach can be effective on an individual level; aim for that as much as a general effectiveness.

While there’s a lot to be said about raising the awareness of the importance of STEM with the general public, when it comes down to it you’re really trying to affect individuals. Try and connect with the people you’re working with, find out what makes them tick and share your experiences. If someone is swithering or unsure about their options all it might take is one good personal experience to encourage them to pursue technology over another option.

Consider other options you might not have thought of.

We all know that working with young people is an effective way of encouraging more people into STEM, but think about other ways you might be able to positively influence their experiences. It’s been shown that good classroom experiences positively affect the uptake of STEM subjects later in life, so providing science and technology teachers with training which gives them more confidence in the classroom might actually positively affect a whole class. Providing equipment for clubs or access to journals for students can also contribute to a better experience in schools and an increased likelihood of STEM uptake.

Lastly, all the outreach in the world is only worth so much if the environment that recruits are entering is unwelcoming or toxic to them.

Therefore it’s also incredibly important to improve the STEM environment for women in order to retain them after they’ve entered. Work with your company or university to support women entering the area and make sure your voice is heard on important matters of monitoring and equality!

Outreach resources

UK

US

Australia

Further reading

Re-post: What she really said: Fighting sexist jokes the geeky way!

During December and January, Geek Feminism is republishing some of our 2012 posts for the benefit of new and existing readers. This post originally appeared on March 19, 2012.

This is a guest post from Jessamyn Smith, an open source developer who tweets at @jessamynsmith and blogs at Dreamwidth. Read on to find out her technological solution to annoying sexist jokes.

I work at a startup, and most of the time, I enjoy it. Compared to most tech companies, and certainly most startups, we have quite a few people who are relatively clueful. There are relatively few moments of “brogrammer” culture. There is, however, one thing that has been bugging me for months, ever since it was introduced.

I took it for granted that everyone was familiar with the “That’s what she said,” joke, but a recent conversation with a consultant friend made me realize some industries don’t feature it on a daily basis. For those who haven’t heard it a million times, the idea is that when somebody says something that could remotely be turned into a sexual joke, e.g. “I’m trying to solve this problem but it’s really hard!” you say “That’s what SHE said,” in a lascivious tone.

Now, I admit to having made this joke myself, at times. Once in a while, I even find it funny. What I don’t find funny is a bot we have in our general IRC channel at work, that has some basic AI devoted to determining when to interject TWSS into the conversation.

I asked a number of times to have that bot function turned off, but got the usual combination of being ignored, being told it’s funny, and being told I should lighten up. I tried explaining once why it was objectionable, and managed to get the guys saying variations, e.g. “That’s what your DAD said,” for an evening, but that was about it.

Last Friday, the bot went a bit crazy and started throwing TWSS into the conversation with no apparent rhyme or reason. Finally, I had had enough. And then it came to me: I would write my OWN bot, that responded to TWSS with a quotation from a notable woman. If they are so keen on what she said, why don’t we get educated about what she really had to say. And so the “whatshereallysaid” bot was born. It might annoy the guys into shutting off the TWSS bot, or we might all learn about notable women. It’s a win either way, in my books!

I’d never written a bot, but how hard could it be? Python is my primary programming language these days, so I started searching for Python IRC bots. I tried a few different libraries before setting on twisted. I found a very nice example of a logging bot using twisted , and went from there.

Step 1: I copied the LogBot code into local files, and tried running it. Since the IRC channels I am normally in use SSL, I had to set up my own channel on a public IRC server for testing. It took a while to get the settings right, but finally I succeeded!

Step 2: I created a quotes file and put in a couple of my favorite quotes to test with. I created class to randomly select a quote from the file. I modified the log bot so that if you said its name, it would get a quote and post it to the channel.

Step 3: My ultimate goal was to put the bot in the work channel, so I needed it to support SSL. I found a stackoverflow thread about using a different connect function, one for SSL. Again, it took me some time to get the settings right, but eventually I got the bot to connect to the work IRC server.

Step 4: Now I needed more quotes! I found an excellent website of quotes by women and wrote a small script to scrape the quotes. I used the excellent python requests library. The script got the content of the main links page, and iterated over the links, using a regular expression to get the name and then following the link to the quotes page. Then it pulled the quotes out of the page content and stored them in a text file, one per line, with the woman’s name attached.

Step 5: I set up my own private channel and had my bot connect. I tested it to verify it was correctly noticing and responding to trigger phrases. Once I was confident of that, I tried in the general chat channel. Success!

Step 6: I cleaned up the code, removing everything unrelated to posting quotes, and adding a settings file. I made the trigger phrases configurable. I also added a virtualenv. I felt the project was now in good enough shape to post publicly, so I shared it on github.

Step 7: At this point, I was still running the bot on my own computer, which was clearly non-ideal. I wanted it to be in the channel all the time, not just when I was logged in! I found a python daemon implementation and made my bot run through that. Perfect! Now I could run it from one of the development servers at work.

Step 8: Unit tests, of course! No project is complete without them. I only have tests on the quote selector so far, but I am going to set up some mock tests on the bot logic.

Originally, I had called the project “whatshereallysaid”, but as I was working, I realized this could be much more broadly applied. Anyone could clone my github project and configure a bot to respond to whatever annoying comments they had to put up with. Inspired by “take back the night” and “hollaback”, I decided to rename the project “talkbackbot“.

I finished all this rather late on Friday night, so there was nobody around. I waited with anticipation to see what the response would be. To my surprise, many coworkers complimented me on creating the bot, including some I would never have guessed would appreciate it. Some people even retweeted my announcement that the bot was available on github.

It has been fascinating to watch the ongoing reactions. There have been complaints that we have too many bots in the channel now. There have been complaints about it spamming the channel. There were several “Make them shut up!” responses. These are not reactions I have seen the other bots elicit, certainly not with such intensity. One person even complained about the name being too long, though to his credit he realized right after he said that that several other people in the channel also have very long handles.

To me, all of this seems like typical geek behaviour: something is making them uncomfortable, and so they attack it on “rational” grounds. Most likely, they aren’t even aware of the gut reaction fueling their logic. Interestingly, the intensity of emotion seemed to carry over into subsequent discussions, including one about women in the Python community. For the most part, I have not responded to the comments. I did shorten the bot’s name to “twsrs”, and I pointed out that it’s trivially easy to have the bot not say anything: don’t say TWSS.

In any case, I feel that I have succeeded in constructively disrupting an aspect of my work culture that made me uncomfortable. This is the first personal project I’ve ever thought of, coded, and made public, and I am pretty excited about it! It makes me so happy every time the other bot says “that’s what she said,” and my bot responds with something like:

Our struggle today is not to have a female Einstein get appointed as an assistant professor. It is for a woman schlemiel to get as quickly promoted as a male schlemiel. ~ Bella Abzug

One of the most hilarious responses was a guy saying he was going to say TWSS a lot more, so he could get more quotes! I decided to add another trigger phrase just for him, since the last thing I want to do is encourage *more* TWSS!

Wednesday Geek Woman: Estelle Weyl, expert web developer and standards evangelist

This is a guest post by Melanie Archer. It originally appeared on her blog for Ada Lovelace Day..

Photograph of  Estelle Weyl speaking, by David Calhoun

Estelle Weyl, by David Calhoun

By late afternoon that day in September 2002, I was getting pretty grumpy. The sandwich at lunch had dissipated into low blood sugar; the files I’d placed on the server just moments before had disappeared (and we had neither backups nor version control); the room was stuffy on an uncharacteristically hot day in San Francisco. And here comes this woman from one of the rival teams in the hackathon, introducing herself, trying to make friends, or at least, acquaintances.

I don’t remember being very effusive. The day had been grueling-I was on a team of four, working feverishly to develop an an accessible, yet visually appealing, Web site in just a few hours here in the Mission High School computer lab. But we shook hands. I recognized this woman’s name from the discussion list for SFWoW, at the time indispensable for finding out about tech events like this one. I hadn’t known how to pronounce it.

“Estelle Weyl. Like ‘while,’” she said. Within moments we all learned how excited she was about CSS, a technique new to many people at the hackathon, which was just one day of the Accessible Internet Rally. At another gathering we’d learned about various accessibility techniques, such as supplying text alternatives to images, offering keyboard shortcuts, and using CSS for presentation. The last had been my M.O. for three years already-I was puzzled how slow acceptance of it was.

I’d recently left a job at a software company which assembled a bunch of open source superstars, both actual and self-proclaimed, and then hired some front-end types like me to rework the clumsy, visually unappealing interface for the superstars’ application into something more usable. The low status of front-end work became obvious to me upon my introduction to one of the engineers.

“Oh, one of the pixel people,” he sneered, then lumbered off, leaving me to read the absurd style guide the UI lead had delivered. CSS was too “unsupported,” the guide admonished. Use <FONT> and <CENTER> to render the design atrocities we build in the browser. I didn’t stay long at this pointless gig.

So Estelle’s bouncy enthusiasm for CSS didn’t seem infectious to me, but instead, rather naive. Do you really want to investigate a technique with near-universal applicability, great community support, a bright future?

Learn Perl. Yeah, that’s where it’s at.

Thank goodness she didn’t. Instead, Estelle dug into CSS to a level few of us do. She opened multiple browsers, on multiple operating systems, to ask one question: what happens when I do this?

The results are bookmarked by anybody who cares about cross-browser CSS, but not enough to commit these fugitive details to memory. I’ve placed I-don’t-know how many fancy list separators via li:after, but dang if I remember the ASCII code for them. Oh, look-Estelle’s catalogued them! Meanwhile, as WML gave way to near-complete HTML support in mobile browsers, Estelle was there, checking CSS support on an ungainly gamut of devices-so we didn’t have to.

Somewhere along the line Estelle decided to start talking about CSS. In just a couple years Estelle had attracted an audience. Soon there were few CSS-focused events that didn’t include at least one presentation by Estelle Weyl. And there were, increasingly, more CSS-focused events. It sounded like Estelle’s life was pretty much spent going from one glamorous conference to another.

These days she addresses standing-room-only crowds, many of whom include engineers like the one I met ten years back, now anxious to learn CSS to “keep current.” If Estelle’s story proves anything, it’s not the superiority of CSS, it’s the superiority of the person who uses passion, focus, and sheer dogged persistence to get somewhere. Pixel people or Perl people, we all stand to gain from such an example.

See also: Lorna Jane Mitchell’s post about Estelle Weyl.

Want to highlight a geek woman? Submissions are currently open for Wednesday Geek Woman posts.

Wednesday Geek Woman: Heather Walls, designing for connection on Wikipedia

This is a guest post by Siko Bouterse, Head of Community Fellowships, Wikimedia Foundation. It was originally published at the Wikimedia blog and is re-published under a Creative Commons Attribution licence.

Heather Walls, photograph by Guillaume Paumier, CC BY-SA

Heather Walls, by Guillaume Paumier CC BY-SA

When Heather Walls designed the Wikipedia Teahouse, she was inspired by the name to create a space with “a sort of zen feeling” where new editors could relax, have a cup of tea, and get help learning the ropes from experienced Wikipedians. Her design for the Teahouse, which is full of gentle colors and images of people and nature, aims to create a “softer entry point to Wikipedia, where you can see there are other humans, and they’re the ones talking to you.”

When she’s asked about the project or about her work as a visual designer, Walls often comes back to the theme of human connection. “The Teahouse gives people a chance to see each other, to see that Wikipedia is other human beings,” she said. “I love watching the hosts give patient and supportive answers to all kinds of questions, and how thankful guests are in return.”

In the eight months since it was launched on English Wikipedia, new and experienced editors have come to enjoy the Teahouse’s warm atmosphere. “It’s surprising how relaxing the site design is,” said Teahouse host Writ Keeper. “I’m not an artsy type…so I never would’ve thought that site design would make such a difference, but it does.”

Walls says what she likes best about all the projects that she works on is the purpose and dedication of the people involved. “My hope is that as many people as possible can feel ownership of this mission.”

In 2011, Walls started contracting with the Wikimedia Foundation, creating outreach materials for hackathons and recruitment, and soon moved on to projects like Teahouse, Wikipedia mobile, a Funds Dissemination Committee portal, and a portal for new editors on Arabic Wikipedia. With a background in architecture and a degree from Harvard Graduate School of design, she has experience designing both real and virtual spaces. She’s also an active Wikipedia editor in her spare time, patrolling new pages and serving as a host in the Teahouse.

The WikiWomen’s Collaborative logo — which features an image of hands forming a “W” shape — is another one of Walls’s designs that focuses on people finding common ground. The WikiWomen’s Collaborative project supports women’s participation in the Wikimedia movement by celebrating inclusivity and diversity, and this ideal brought some challenges to the design process. “We were definitely going for not-pink,” says Walls, “though this logo can be any color and it doesn’t change the recognition.” The idea for the logo came from a photo taken at the WikiWomen’s lunch at Wikimania in 2012, where over 100 women from around the world gathered. “Looking through our hands creates a sort of window we share,” she said. “We do things with our hands, everyone around the world, we have that in common. The WikiWomen’s Collaborative is about women everywhere contributing to the voice of the world.”

Addressing Wikipedia’s gender gap is, at its core, about widening representation and incorporating more perspectives into the sum of human knowledge. Walls recognizes the unique perspective that she brings to her own design practice. “Every individual brings their experiences, and as a woman I do have a different viewpoint. My view and experience, the fact that I have learned to understand the importance of invitation, that is in what I do now, even if a project is not specifically aimed at women.”

Wikipedia Teahouse design palette, by Heather Walls CC BY-SA

Wikipedia Teahouse design palette, by Heather Walls CC BY-SA

Proving that a Wikimedian’s work is never done, Walls just completed a redesign of the Teahouse to make it even easier for guests to find the help they need. “As we added features and explanations to the main pages of the Teahouse over time, simplicity and some of the visibility of the Teahouse organization was lost.” Some editors were attached to her old design and initially opposed the updated version, and Walls said she also felt some nostalgia while rolling out the changes. Ultimately, thanks to lots of community input, the original colors and Teahouse logo were retained in the new design, because they play an important role in the emotional connection users have with these pages on Wikipedia.

Come stop by for a cup of wiki-tea in the newly revamped Teahouse on English Wikipedia, or visit the WikiWomen’s Collaborative on Facebook to continue the conversation. Heather Walls and other WikiWomen look forward to meeting you there!

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Wednesday Geek Woman: Anastasia Lvova (Анастасия Львова), prominent Russian Wikipedia editor

This is a guest post by Netha Hussain. It was originally published at the Wikimedia blog and is re-published under a Creative Commons Attribution licence.

Anastasia Lvova’s story should be an inspiration to women editing Wikipedia. She started editing Russian Wikipedia in 2007, because she found volunteering very interesting and useful to society. She has been one of the most active editors of Russian Wikipedia since. After writing her first article (certification) and improving her first good article (RFID), she became dedicated to Wikipedia.

Photograph of Wikipedia editor Anastasia Lvova

Lvova’s contributions to Wikipedia and the Wikimedia community are impressive. She runs a bot, which does automated tasks on Wikipedia. It is now active on multiple language Wikipedias. She is also a Toolserver user — where she works on the Connectivity project — and an agent for Wikipedia’s volunteer customer service group, OTRS. She has created more than 2,200 new articles and authored some good and featured articles about Ireland and the arts. She has made as many as 404 edits in a day, 23,777 actions with flagged revision in a month and more than 60,000 edits in all! She was at the lead in organizing Wiki Loves Monuments Russia in 2011. She is an advocate for free knowledge and took part in organizing protests against internet censorship in Russia. A large part of her collection of images on Wikimedia Commons are photos from her foreign trips, because according to Russian law, photos of still-in-copyright buildings are not free.

Outside the Wikimedia network, she is a photographer and writer. She graduated with a degree in management and is currently pursuing her graduate degree in psychology. She maintains a blog where she posts about her activities within and outside Wikipedia. She is also involved in charity and volunteering, and likes spending time writing letters to the elderly and children in orphanages. For her, these hobbies contribute to her activities within Wikipedia, as her hobbies help her create ideas for writing Wikipedia articles.

For Lvova, being a woman editor is a positive. She says that the Russian community is receptive to woman editors, and fellow editors have helped her from time to time. She has met like-minded individuals from the community, and has done collaborative projects with them. She has noticed that the Russian wiki-community sometimes expects feminine behavior from women editors, but she says it’s not really a problem for her. She also noted that in the past, when it was hard for women to teach in universities, they became teachers, fighting against the odds, even disguising themselves as men to be able to teach. Women should be inspired by the past and feel empowered to contribute now, she argued. “Dear women, we can do it, and sharing information has always been our competence,” she said with a smile.

Lvova enjoyed meeting other women editors in Argentina during the WikiWomenCamp, a meeting of women Wikimedians from around the world that took place in May 2012.

“WikiWomenCamp was helpful for me not only because I got new contacts and a new perspective of things, but also because it gave me some courage to work for women’s issues,” Lvova said. She was grateful to receive a grant from Wikimedia Germany to participate in WikiWomenCamp and she has been supported by Wikimedia Poland to attend two Wikimanias and several wikiconferences.

After WikiWomenCamp, Lvova started a project for new woman editors to write articles about notable women on Russian Wikipedia (they have written about 50 articles so far). She said she wishes to be helped by both men and women in her community to bridge the gender gap in Wikipedia. She thinks that this is an issue which has to be dealt with urgently. “Statistics show that around 6 to 23 percent editors are women, but we can’t be sure yet as many women prefer to disguise themselves as men because they think that a man’s opinion would be preferred over a womans,” said Lvova. She, therefore, likes to research about women’s participation in her home wiki.

Her activities on Wikimedia have helped her visit interesting places, but the most rewarding experience for her has been meeting fellow Wikimedians. Through these events she has met new people who have helped her learn fresh ideas for problems, many of which were not raised in local discussions. If you want to say a ‘hi’ to Anastasia, the best place to drop by would be her talk page, where she says she would welcome the discussion.

A Russian language version of this post is available in the original profile.

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Want to highlight a geek woman? Submissions are currently open for Wednesday Geek Woman posts.

you keep using that word

This is a guest post by Garann Means. This post originally appeared on her blog.

I keep seeing the word “meritocracy” pop up, mostly in discussions that seem to have stemmed from Faruk Ateş’ “A primer on sexism in the tech industry”. Do yourself a favor, don’t go googling. It’s the same shit:
“Sexism isn’t real because I’m a woman and no one did the sexism to me!”
“Women resent being treated as women instead of being evaluated solely on their capabilities!”
“You’re a sexist!”
“Some people called me a sexist after my sexist blog post and it hurt my little feelings and I’m leaving the internet!”
“You GUYS, remember this is supposed to be a meritocracy.”

Except no. No it fucking isn’t. Because a meritocracy is not a real thing. It is a joke.

The word meritocracy comes from a political satire. It was never meant to be something we should aspire to. It was the opposite, actually, a warning about how we rationalize what we believe we’ve “earned”. If that sentence doesn’t seem to you applicable to the tech industry and our cyclical discussions about sexism, racism, and even occasionally classism, go get yourself another cup of coffee.

There’s some dumb bullshit in one of the current crop of reaction posts waxing poetic about “hacker culture,” and its freedom of speech and lack of PC dogma. Hacker culture was a bunch of white dudes. Hacker culture is a great example of a meritocracy. Some of the most privileged of the privileged got together and formed a community around the idea that they were smarter than everyone else. They created an arbitrary set of metrics for membership and according to their metrics, they triumphed. This was the first time in the history of the world white men had experienced the elation of peer recognition.

A meritocracy is not a system for locating and rewarding the best of the best. If it were, the “best of the best” in almost every goddamned industry or group on the planet would not be a clump of white men. I’m having trouble finding good stats on this, but white men are something like 8% of the world’s population. When you go to a fucking conference and you look around at all the white dudes, do you really honestly think, “Wow! What a bizarre fucking statistical anomaly it is that basically everyone with the special magic gift of computer programming happened to be born into a teeny tiny little demographic sliver of the population”? Of course you don’t. You don’t think about it. You focus on telling yourself that you’re supposed to be there, because you’re so fucking smart, and if other people were as smart or, if you prefer, they were “technically inclined,” they could be there just as easily.

A meritocracy is a system for centralizing authority in the hands of those who already have it, and ensuring that authority is only distributed to others like them or those who aren’t but are willing to play by their rules.

Somebody on twitter told me that when the computer industry was overwhelmingly female, it was due to merit. I think that makes a really good counterpoint to this meritocracy bullshit. Because no, it was not due to merit. Merit didn’t fucking enter into it. Most of those women had no experience in the industry and – even if we accept the lol-worthy premise that merit can be objectively measured – there was no way to evaluate their merit as computer scientists. That’s not to say we shouldn’t use that as a template. We absolutely should. Those women had jobs and were happy to have them. They worked hard. Those who stood out did so because they had demonstrated that their work was good (through their work, not through their savvy) and because standing out and advancing the field was necessary to their work. I would rather work with a roomful of those women than with the arrogant, privileged brats our industry too often recognizes “merit” in these days.

If we met the utopian ideal we toss around in blog posts, we’d still have lots of middle-aged women in this field. We’d have black people. We’d have Asian people – not a smattering, but a majority, cause the world is mostly Asian people. We’d have an even ratio of men and women. Because if there’s one thing I’ve learned after sixteen years in this career, it’s that if a middle-class white boy who literally never had a job before getting a sweet internship at some cutting edge technology company can eventually, through practice, become a passable computer programmer, anyone can do it. If there’s one thing I’ve learned after thirty-three years of being alive, it’s that if you see middle-class white boys flocking in droves to a particular career path, it’s a pretty fucking easy job and you should try and get yourself one like that.

I guess that’s a little mean. Sorry, middle-class white boys. I’m not calling you dumb. I’m calling you soft. I’m calling myself soft, also, and everyone else who works in this field. What a meritocracy really protects us from is challenge. If we don’t even allow most people through the gates, we don’t have to worry that we might pale in comparison to them (pun intended). There will always be a place for us in an industry we keep others out of. That’s why we should seek out diversity – because the lack of it makes us weak.

If you give a shit about this industry’s goals beyond making yourself look smart and cool, for fuck’s sake, stop calling it a meritocracy.

When sex and porn are on-topic at conferences: Keeping it women-friendly

This is a cross-post from the Ada Initiative blog. Discussion is extremely welcome!

We’d like to start a discussion: How can the Ada Initiative extend the example anti-harassment conference policy to explicitly allow respectful, woman-positive discussion of topics like sex and pornography when it is on-topic, without creating loopholes for sexist and exclusionary behavior to creep back in?

First, let’s be clear: harassment and unwelcoming behavior at open tech/culture conferences are far from over. For example, one recent conference tried to “break the ice” using slides with sexual messages and/or animals mating and ended up getting racism and prison rape jokes (unsurprisingly – see this list of higher risk activities for conferences to avoid). That’s why the Ada Initiative’s advice on including pornography or sexual discussion at technology conferences is “don’t.”

A brief explanation of why pornography and sex are off-putting to women and LGBTQ people of any gender: Most pornography shown in this situation assumes that the audience is male and heterosexual, and sends the message that everyone who is not a heterosexual man is not the intended audience. Also, shifting people’s minds towards sex often triggers people to view women as sexual objects, in a context in which women want to be treated as humans with a shared interest.

Cindy Gallop

Cindy Gallop speaking

But showing pornography and talking about sex in public are not necessarily a “women not wanted” sign. Women are using open tech/culture to create erotica by and for women, and to have open discussions about sexuality in general.

For example, Archive of Our Own is a “fan-created, fan-run, non-profit, non-commercial archive for transformative fanworks,” designed and created by a majority women community, and hosts erotic fan fiction written by women among many other fan works. At the Open Video conference, Cindy Gallop talked about ways to change pornography to be more women-friendly, as well as more “open source” (and launched a startup actually doing it). for women in open tech/culture also need to speak about what keeps women out of their communities, which requires talking about pornography and sex.

Valerie Aurora speaking at AdaCamp DC

Valerie Aurora speaking at AdaCamp

What we want to do is support conferences that have organizers, speakers, and attendees who are sufficiently aware of sexism, homophobia, racism, and other forms of harassment in order to distinguish between, e.g., trying to “spice up” a presentation with a little off-topic pornography, and a discussion of ways to change pornography to be more women-positive. Our own AdaCamp is an example of a conference in which sex and pornography are on-topic.

The Ada Initiative’s current anti-harassment policy includes the following paragraph:

Exception: Discussion or images related to sex, pornography, discriminatory language, or similar is welcome if it meets all of the following criteria: (a) the organizers have specifically granted permission in writing, (b) it is necessary to the topic of discussion and no alternative exists, (c) it is presented in a respectful manner, especially towards women and LGBTQ people, (d) attendees are warned in advance in the program and respectfully given ample warning and opportunity to leave beforehand. This exception specifically does not allow use of gratuitous sexual images as attention-getting devices or unnecessary examples.

We then add a blanket provision approving discussion about topics that are appropriate for the specific conference.

What do you think? Comments are open (but heavily moderated).

Food for discussion: A few examples of anti-harassment policies from conferences where sex and pornography are on-topic: BiCon, Open SF, and Open Video Conference.

If you like our work and want to support our work making conferences more women-friendly, please donate now.

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Announcing the release of the Interactive Feminist Bingo Card

This is a guest post by Elizabeth Yalkut and Betsy Haibel. Elizabeth is a front-end developer and writer in New York City; she is a A Very Uncommon Cook. Betsy is a Rubyist who wishes that anarchist punks and open-source geeks talked to each other more. She can be found on the internet at a usually-silly tumblr and a usually-less-silly github account. Together, they are the Irregular Gentlewomen.

This post originally appeared on Elizabeth’s tumblr.

The Irregular Gentlewomen are proud to release version 1.0 of the Interactive Feminist Bingo Card! An open-source project (CC BY-NC-SA), the Interactive Feminist Bingo Card is meant to be an easy way for commenters in online feminist venues to identify sexist and misogynistic trolls, provide validation of a commenter’s judgement that a troll is genuinely trolling and not just clueless, and suggest responses to some of the remarks the troll has made.

Bingo cards are common in the geek feminist community; there are several existing ones linked in the Geek Feminism wiki, and Betsy & I relied on them heavily while creating the bingo card. We’ve both used those existing cards when participating in or reading passionate exchanges in feminist spaces, and felt the need for a card which collated the contents of many of the existing cards and made the game aspect of the card more true to life. (We’re not aware of any other interactive bingo cards in the social justice blogosphere; the cards we have encountered have all been either table-based or images, many of the latter very pretty.)

There are dozens of different squares in the many existing cards, which sometimes made it frustrating to play using one card — “That comment should get me bingo, but it’s not on the card!”

The color scheme is the “girly girl” palette from earlgrey at colorlovers, and the fonts are Emily’s Candy and Miss Fajardose; the names were a part of our decision-making process. We rejected at least one font because the name included a masculine reference. This bingo card is, in part, about embracing the female and the feminine and the feminist and not being ashamed of those things — so we looked for color schemes tagged “girly,” with lots of pink in them, we filtered through the display fonts at Google Fonts to find ones with girls’ names and curlicues and hearts over the i’s. But pink and swirly and all of those quote-unquote traditionally feminine qualities aren’t the only way of being feminine, much less being female, and certainly not the only way of being feminist (in fact, it can be argued that embracing the girly and feminine is a very specific kind of feminism, very third-wave feminism, which isn’t always accepted as feminism). We wanted to make sure to include some iconic feminist references, which is why, upon clicking a square, the text transforms into white-on-red with a black-and-white background — it’s meant to evoke the Barbara Kruger (your body is a battleground) photograph, which was designed as a poster for the massive pro-choice march that took place on April 9, 1989 in Washington, D.C. I would have loved to make that reference more explicit by using the actual face in the Kruger, or treating a stock image similarly, but we were concerned about copyright issues. Hence, the classic “female” symbol is the background of the “used” squares. (Yeah, we probably could have gotten away with a fair use argument, but that was just not the hill we wanted to die on.)

The animation is there for a few reasons: one, because this project was partially a lab space for us to push the boundaries of our code knowledge, and I haven’t gotten a chance to mess around with CSS animations and transitions and whatnot at work much; two, because animation on a web site, unless very discreet, is the kind of stuff that gets disparaged as the realm of amateurs*, the kind of thing you would have seen on a Geocities site, the sort of visual flourish which would only appeal to (and imagine this said in a tone of deep contempt) girls. Obviously, we regard this as bullshit. Animation is a key part of a lot of things that are not seen as girly — where, for example, would video games be without animation? So we wanted to juxtapose the very femininely-styled text, in a feminist context, against the kind of powerful effects which are either sneered at as unsubtle when it’s in a context coded as female or lauded as creative and daring when in a context coded as male. How well we succeeded, well, that’s for the audience to decide. The code is available on github, after all, and if you hate the animations, you can fork it and strip the CSS.

(Also, I really like the zoomy effect. VROOM VROOM FEMINISM.)

In general, we strongly encourage people to fork the project! One of our design goals was ensuring that the content-source files, particularly, would be easy to edit — hopefully, even easy to edit for the less technical. We hope that other people will add to our list of trollish comments & rebuttals, and perhaps even that our code can provide an engine for other anti-oppression bingo cards. (While we’d love to see, for example, anti-racist or anti-cissexist bingo cards, we felt that as white cis women from privileged economic backgrounds we would not be the right people to make them.)

Good luck never getting bingo, and if you have to, we hope the kitten video (oh, did we mention that if you win, you get a kitten video? Thanks to Skud and Emily for that idea.) helps balm your soul.

* See, for example, Vitaly Friedman’s article, in which he remarks, “designers of CSS-based websites tend to avoid extreme interactivity and instead use subtle, refined effects sparingly”. And yet Anthony Calzadilla‘s Spiderman animation, later linked in Friedman’s Smashing Magazine as an example of CSS3 animation, is about as in-your-face as it can get.

The gamification of feminism?

This is an Ask a Geek Feminist question for our readers from Annalee Newitz. Paraphrased:

Do you have examples of or ideas for the “gamification of feminism” – ways that people have turned advocating feminism into a game or fun activity?

Red/Yellow cardsExample: KC Crowell printed and distributed sports-style “red cards” and “yellow cards” to give to people being sexist at DEFCON 20 a few weeks ago.

What are your examples, ideas, and thoughts?

AdaCamp: Organizing a productive conference for women in open tech/culture

Valerie Aurora is co-founder of the Ada Initiative, an non-profit to increase the participation and status of women in open technology and culture. In this guest post she is writing as the Executive Director of the Ada Initiative.

About AdaCamp

AdaCamp is an unconference organized by the Ada Initiative that brings together people to come up with ways to encourage, recruit, and retain women in open source software, Wikipedia and related projects, and other areas of open technology and culture like fan/remix culture, open government, and open data. The next AdaCamp is AdaCamp DC, held on July 10 – 11, 2012, in Washington DC, co-located with Wikimania 2012, the international conference for Wikipedia and other Wikimedia projects. Applications are still open and we encourage you to apply, as well as invite others and spread the word!

Keeping the conversation productive

The great thing about an unconference like AdaCamp is that the attendees choose the topics of the sessions and participate in the discussion as equals, which usually means that almost everyone is engaged and interested all day long. At the same time, this makes getting the right attendees even more crucial to making an unconference a success.

Some of the problems we’ve observed in the past in open attendance meetings about women in open tech/culture (e.g., a women in open source software Birds of a Feather meeting) include:

  • Lack of basic knowledge of barriers facing women
  • Denial of women’s experiences
  • People who should come incorrectly assume they shouldn’t
  • Playing “devil’s advocate” to the point of blocking discussion
  • Constant derailing of the conversation
  • Individuals unknowingly dominating the conversation
  • Demands that the purpose of the meeting be changed to educating a single person
  • Disagreements fundamental enough to block to discussion
  • Hostile environment that prevents honest discussion

Disagreement and discussion are good – in the right amount and in the right venue. But it would be a waste of everyone’s time and money to hold a conference in which we spend the majority of the time, e.g., debating whether a lack of women really is a problem in open tech/culture. We can’t in conscience ask people to travel thousands of miles, spend hundreds of dollars, and sponsor us if the sessions aren’t productive.

Our current solution: Invitation-only with open applications

A common model for meetings like this is to make it invitation-only but with an open applications process. Everyone can apply to attend and the call for applications is widely distributed, then the program committee reviews the applications and decide which ones meet the published criteria. We used this process for AdaCamp Melbourne and found that it had both pros and cons.

Pros:

  • No one had to be educated on “Feminism 101″ topics
  • Discussion was far more advanced than usual
  • Sessions produced results during the conference
  • Attendees felt energized rather than burned-out
  • Discussion was more open and adventurous
  • Attendees just plain liked it and told us so!

Cons:

  • Rejected applications generate ill-will towards the organizers
  • Some people didn’t apply because they didn’t think they were qualified
  • The reviewers could be biased or wrong
  • Some people were put off by perceived elitism
  • Reviewing applications was time-consuming and stressful

We especially worry about people not applying because they don’t think they are qualified, since women are often socialized to underrate their expertise.

Overall, we are confident that the current open application and invitation process produces a better conference than an open attendance process, but we hope that we can either improve the existing process or find a better process.

Geek Feminism readers: What’s your experience with organizing a productive meeting focusing on advocacy for geek women? Do you have advice for overcoming the faults of the open application/invitation process? Have you tried something else entirely?