Tag Archives: laptops

Cathy Malmrose of ZaReason: Linux Entrepreneur

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I recently was looking for an ethically sourced Linux laptop and came across ZaReason. CEO Cathy Malmrose‘s candid answers to my questions were the deciding factor in my decision to buy ZaReason. I saw her name in my inbox and recognized it from the Un-Scary Screwdriver piece she wrote a few months back:

Since I had been staring down a pile of excess, but still quite usable hardware, I asked my dad, “Hey, can you wait a few weeks and your granddaughter will build you a desktop that will be ideal for video editing?â€

Since we GeekFeminism folk are foursquare for awesome women, FLOSS, cool hardware, and empowering girls and women of all ages with science and technology, Cathy Malmrose deserves a link roundup of her very own.

“How would you describe your customer base?” “Intelligent people.” I love being pandered to! :-)

Malmrose is also CEO of Partimus, “a nonprofit organization that provides repurposed computers running free software to students and schools who need them,” and a former schoolteacher.

On my side, I have seen inventory go unused, depreciating every day that it sits on our shelves. Laptops that are used for shows, demo models and other lightly used systems can be donated to people who could put them to good use.

Several economic and societal factors are coming together to make this an excellent time to launch the Partimus branch that can be the go-to donation center for hardware vendors who want to keep their inventory tight like we do…. The end result will be to not only donate systems to good new “adoptive†homes, but to encourage others to do the same unofficially in their own social circles.

In an interview with the Southern California Linux Expo, Malmrose talks at length about how her kids got her into FLOSS, the welcome and respect she feels in the open source community (more than in the business world), and women in STEM. A tiny excerpt:

Question: What methods do you use to encourage other women to get involved in technology?

Cathy: Talking about it in an open, friendly way, the same way I tell a friend about a great restaurant, a cool museum, a competent babysitter, or a fun science camp. My friends don’t have to try Linux, but they sure would enjoy it if they did. There is a certain fear factor involved in computing, possibly because it seems so magical, but there are two ways to approach something you don’t understand — with fear or with awe. When I talk about Open Source, I focus on easing the fear and projecting the awe.

In a profile feature at Linux.com, Malmrose explains how one specific welcoming community helped her go from novice to leader:

She also discovered another important aspect: community. It began with her first trip to the Alameda County Computer Resource Center, an organization that refurbishes older computer systems to give away to those less fortunate.

“I brought my own laptop and stayed in the background, too shy to do any good. I had 20+ years being shown the ‘no girls allowed’ sign on this particular tree fort. The owner, James Burgett, was explicitly approachable, and I liked him on sight. I knew he would cut me all the leeway I needed to integrate into his corner of the tech market.”

Burgett helped Malmrose break out of her shell. Whether it was observing in amazement the way the group could create order out of chaos from all the donations, to popping off the Windows super key to replace with a custom Tux key, Malmrose came into her own. “I found that every time I visited ACCRC, the people on duty were accepting and kind. They were always busy, always moving, and the rhythm surprised me.”

ACCRC played a vital role in the formation of ZaReason. “We saw James addressing the low end, shipping now more than 17,000 FOSS systems. We like the newest, fastest hardware, and we saw few reasonably priced options for the high end.”

She also writes about women in FLOSS in her article “An International Look at Women in Open Source” from the Women in Open Source issue of the Open Source Business Resource.

Malmrose has video interviews up explaining how her family moved to Linux and “how her small company came to be number 3 in the sales of computers running GNU-Linux”.

I’m writing this on my new ZaReason Hoverboard, which arrived running Ubuntu Linux. (It arrived with some bad memory, I did a memtest at their advice and then shipped it back, and I got it back fixed under warranty.) Thanks for your entrepreneurship and your activism, Cathy Malmrose!

Who are your favorite female executives in tech? Tell us in the comments.

Samsung N140 Promo Vid: Netbooks Make Better Companions Than Men

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In my day job I write and read tech news and one of my beats is netbooks. This is no hardship as I love netbooks. In many ways it’s the machine I’ve been waiting for. However, I don’t always love the way netbooks are marketed. Early on advertising people had the idea that these small laptops would make great computers for women because they’re small and cute and fit in a purse and you can use them anywhere, like the kitchen. You know, for recipes.

Ugh.

I suppose tech companies are always trying to figure out ways to market effectively to women and sometimes they do it well, like the Vivienne Tam or Studio Tord Boontje Minis from HP, and sometimes it’s just patronizing bullshit, like the “Della” campaign from Dell. Yesterday I came across a video that falls somewhere in-between. It’s a promo from Samsung advertising the N140 netbook. If you click over to LAPTOP Magazine’s blog you can see a full exegesis on this vid, but the point comes down to: what the hell is going in this little movie and how is it supposed to make me want a netbook?

The idea of a netbook as an accessory to your busy or even not-so-busy life is a fine one. But the video’s plot, such as it is, doesn’t highlight that very well. Brad Linder of Liliputing guessed that it’s meant to show off the long battery life (it’s supposed to get 11 hours). All it seems to show off is that model’s ability to stretch her lanky body and possibly to warn young ladies from trusting that their boyfriends will pick them up at the train station as promised. Seriously, go look (and please comment there, I am eager to watch you all apply your creative minds to the plot and message).

When I compare that video to this one Nokia did for their new netbook, I find myself much more drawn to the Booklet 3G. This video tells me what this device is, what it does, what makes it special, and even includes some heart-tugging music that makes me want it even more.

I have to wonder if the ad people who put that together sought to appeal to men or both men and women. I’m not sure who the Samsung video is meant to appeal to. Regardless, the use of models to peddle netbooks just doesn’t seem like a great idea. Models don’t ever seem to use things, they just look good. What use is a netbook that just looks good? (Yes, I am talking smack about you Eee PC S101.)

But if we must have some beautiful women selling these things, here’s what I’d like to see: women actually using netbooks in some way that shows off what netbooks are good for while providing the eye candy that someone is convinced consumers need. That way it appeals to those of us to buy tech for what it does and those of us who buy anything because hot women are peddling it.