Tag Archives: marketing

Pink fluffy unicorns dancing on linkspams (16 May 2014)

  • Study: Gender Bias In Digital Marketing Is Real | Ginny Marvin at Search Engine Land (May 14): “Across the board, female account reps received below average satisfaction scores, and every single male account representative received higher satisfaction scores than the highest rated female. To answer the question of whether men are just better at making AdWords recommendations than women, WordStream pulled performance data from its AdWords Grader tool for the accounts included in the survey. They looked at aggregate grades for the accounts overseen by male and female reps. Lo and behold, the accounts supported by female reps had higher AdWords Grader scores than those managed by men — by 19 percent.”
  • Curbing Online Abuse Isn’t Impossible. Here’s Where We Start | Laura Hudson at Wired (May 15) [warning: rape threats, misogynistic abuse, and discussion of online abuse]: “Riot Games (publisher of League of Legends) found that persistently negative players were only responsible for roughly 13 percent of the game’s bad behavior. The other 87 percent was coming from players whose presence, most of the time, seemed to be generally inoffensive or even positive. These gamers were lashing out only occasionally, in isolated incidents – but their outbursts often snowballed through the community. Banning the worst trolls wouldn’t be enough to clean up League of Legends, Riot’s player behavior team realized. Nothing less than community-wide reforms could succeed.”
  • The Rise of the Voluntariat | Geoff Shullenberger at Jacobin (May 15): “Internships have made work more like non-work by uncoupling it from the expectation of wages. Social media have made non-work more like work by permitting the commodification of spheres of activity previously never conceived of as labor. The emergence of the voluntariat follows logically from both of these developments.”
  • Abolishing Mammography Screening Programs? A View from the Swiss Medical Board | Nikola Biller-Andorno and Peter Jüni at The New England Journal of Medicine (April 16): “It is easy to promote mammography screening if the majority of women believe that it prevents or reduces the risk of getting breast cancer and saves many lives through early detection of aggressive tumors. We would be in favor of mammography screening if these beliefs were valid. Unfortunately, they are not, and we believe that women need to be told so. From an ethical perspective, a public health program that does not clearly produce more benefits than harms is hard to justify. Providing clear, unbiased information, promoting appropriate care, and preventing overdiagnosis and overtreatment would be a better choice.”
  • Doctor Who Names First Female Directors Since 2010 | Susana Polo at The Mary Sue (May 15): “The last episode of Doctor Who to be directed by a woman was “Amy’s Choice,” in 2010, and it remains the only lady-directed episode in the entirety of Steven Moffat’s tenure as showrunner. Not that lady-directed episodes were so exactly abundant before he took over, but they will now be joined by two more episodes when the show returns for Series 8. And that new director is… long-time television director Rachel Talalay, who also sat the director’s chair for Lori Petty‘s cult favorite Tank Girl. [...] As the show has come under increasing criticism for the limited or clichéd picture it draws with its female characters, eyes have turned to the fact that there are very few women behind the cameras.”
  • We Can Do Better | Ri Liu (May 14): “This is a visualisation of the gender disparity in engineering teams in the tech industry. [...] The creator of this project acknowledges that gender is not always binary, but due to the nature of the data available, only a male/female breakdown is displayed at this time.”

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Thanks to everyone who suggested links.

Wall of Spam, by freezelight on Flickr CC BY-SA 2.0

Flying by the seat of my linkspam (29th July, 2011)

You can suggest links for future linkspams in comments here, or by using the “geekfeminism” tag on delicious, freelish.us or pinboard.in or the “#geekfeminism” tag on Twitter. Please note that we tend to stick to publishing recent links (from the last month or so).

Thanks to everyone who suggested links.

Linkspam, the country where I quite want to be (8th December, 2009)

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Samsung N140 Promo Vid: Netbooks Make Better Companions Than Men

In my day job I write and read tech news and one of my beats is netbooks. This is no hardship as I love netbooks. In many ways it’s the machine I’ve been waiting for. However, I don’t always love the way netbooks are marketed. Early on advertising people had the idea that these small laptops would make great computers for women because they’re small and cute and fit in a purse and you can use them anywhere, like the kitchen. You know, for recipes.

Ugh.

I suppose tech companies are always trying to figure out ways to market effectively to women and sometimes they do it well, like the Vivienne Tam or Studio Tord Boontje Minis from HP, and sometimes it’s just patronizing bullshit, like the “Della” campaign from Dell. Yesterday I came across a video that falls somewhere in-between. It’s a promo from Samsung advertising the N140 netbook. If you click over to LAPTOP Magazine’s blog you can see a full exegesis on this vid, but the point comes down to: what the hell is going in this little movie and how is it supposed to make me want a netbook?

The idea of a netbook as an accessory to your busy or even not-so-busy life is a fine one. But the video’s plot, such as it is, doesn’t highlight that very well. Brad Linder of Liliputing guessed that it’s meant to show off the long battery life (it’s supposed to get 11 hours). All it seems to show off is that model’s ability to stretch her lanky body and possibly to warn young ladies from trusting that their boyfriends will pick them up at the train station as promised. Seriously, go look (and please comment there, I am eager to watch you all apply your creative minds to the plot and message).

When I compare that video to this one Nokia did for their new netbook, I find myself much more drawn to the Booklet 3G. This video tells me what this device is, what it does, what makes it special, and even includes some heart-tugging music that makes me want it even more.

I have to wonder if the ad people who put that together sought to appeal to men or both men and women. I’m not sure who the Samsung video is meant to appeal to. Regardless, the use of models to peddle netbooks just doesn’t seem like a great idea. Models don’t ever seem to use things, they just look good. What use is a netbook that just looks good? (Yes, I am talking smack about you Eee PC S101.)

But if we must have some beautiful women selling these things, here’s what I’d like to see: women actually using netbooks in some way that shows off what netbooks are good for while providing the eye candy that someone is convinced consumers need. That way it appeals to those of us to buy tech for what it does and those of us who buy anything because hot women are peddling it.