It’s amazingly creepy and perturbing. I was reminded of how women in particular are often expected to smile or look actively happy. But further than that, a sort of relentless pressure for self-improvement. McCarthy’s video of the Happiness Hat didn’t make me think, “Oh, if I smile more I might be happier”. Instead it reminded me of the concept of hegemony as “the gun inside your head”. Police your thoughts… or else your conscience will prick you – along with the scary hat spike!
Lauren McCarthy has made a lot of other cool stuff. Take a look. From her bio: “Her work explores the structures and systems of social interactions, identity, and self-representation. She is interested in the slightly uncomfortable moments when patterns are shifted, expectations are broken, and participants become aware of the system. Her work takes any form necessary: video, performance, software, internet art, interactive objects and environments, and media installations.”