This Wednesday fun is actually something connected to CUWISE: We met the fine folk working on Dot Diva at GHC09 and got to hear about some of their plans to make computing seem like a cool career for girls. While most of us seem to focus on fun outreach science programs, they took things in a different direction: seeing as crime shows like CSI have increased the public interest in careers in forensics, they thought perhaps TV would be the best way to make younger girls realise that computer science is actually pretty cool.
They’ve released the first episode of Dot Diva:
KATE, a sarcastic fan of alt- and indie-rock. ALI, a lover of kittens, chick flicks, and the mall. Two girls with NOTHING in common… except for being ace programmers at a seriously-crazy video game company.
As they work to launch Rocklette’s first-ever game, these two Dot Divas have to outwit their smarmy boss, Kate’s doofus boyfriend, and the spy within their midst.
If the video embed doesn’t work for you, click here to view the video
I wasn’t too sure about the first episode initially, since it seemed like they were throwing a lot of the stereotypes in there, but I think they dealt with them ok for a first look, and I expect we’ll be seeing more nuanced stuff as the characters develop. I found myself caught up in their story despite my initial feelings of awkwardness. One thing I really loved was how different the two women main characters are, while still both being programmers.
Now, I’m actually guessing some of our readers here on Geek Feminism are going to be irked by this video because it’s once again conventionally pretty young women depicting geeks, but I’d really like to hear comments about more than their appearances here. Would this show have appealed to you as a tween (their target demographic)? What else would you want to see? What other stereotypes would you like to see them deal with and maybe overcome? What else do you think could make the career of programmer appeal more to girls? Do you think this actually does make it more appealing to girls? Have you shown it to girls you know? What do they think?
Please be constructive in your comments — remember the women who produced this are genuinely trying to help the image of computer programmers in a way beyond Barbie, and that they actually have a decent amount of media savvy but likely had to choose their battles to make something appealing to both their sponsors and their target demographic.
Note: I’ll be taking a heavier hand to moderation here than I usually do because I don’t feel like hosting a whole lot of hate towards this project, though I do think readers may have interesting suggestions, criticisms and ideas for future episodes. If you’d like to rant, you may wish to keep a copy of your post for your own blog, or find a way to balance it with constructive ideas.