From their FAQ:
How does blogging help women in tech and science?
Women in tech and science tend to be less well known than their male counterparts despite their valuable contributions. The aim of Ada Lovelace Day is to focus on building female role models not just for girls and young women but also for those of us in tech who would like to feel that we are not alone in our endeavours. Psychologist Penelope Lockwood discovered that women need to see female role models more than men need to see male ones, so the idea of creating these role models is not just some airy-fairy idea, but based on a real need.
This is a good day to reach out to your own readers, to give them a name or two more the next time they think or are asked about women in science and technology.
Want some inspiration? Check the Geek Feminism wiki for women in science, women in computer science, women in Open Source and other women in geek culture collections. See also our Wednesday Geek Woman profiles.
In a week, when it is Ada Lovelace Day, we’ll be asking for ALD cross-posts for future Wednesday Geek Woman entries.