As many of you heard, Mattel had allowed internet voting to get help in choosing Barbie’s next career. The choice was announced: the girls wanted Barbie to be a news anchor. But that’s not the end of the story…
Consumers loudly campaigned for another BarbieÂ® career. The winner of the popular vote is Computer Engineer. Computer Engineer BarbieÂ®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.
â€œAll the girls who imagine their futures through Barbie will learn that engineers â€” like girls â€” are free to explore inï¬nite possibilities, limited only by their imagination,â€ says Nora Lin, President, Society of Women Engineers. â€œAs a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on peopleâ€™s everyday lives in this exciting and rewarding career.â€
(That’s from the official press release)
You can take a look at Computer Engineer Barbie’s fact sheet on their press release site, or check out coverage elsewhere. There are more pictures on the Barbie media site, although apparently you have to click to download the high-res ones if you want more than a head and shoulders view.
It’s neat that they asked some actual women engineers about what clothes and accessories Computer Engineer Barbie should have. Although I’d have traded those leggings for blue jeans, I know plenty of geeky women who’d wear a binary shirt. It is interminably weird to imagine Barbie as a potential coworker, though!